In recent years, corporates have increased activity in developing socially responsible initiatives, referred to as CSR, for the organisation. These carry favour with the public and other organisations, as well as internally creating staff purpose and values driven corporate culture, a key determinant in improving productivity and well being.
Some of the CSR work in national and multi-national businesses has aligned with the UN’s Sustainable Development Goals (commenced 2015). These have been developed with 17 key areas which apply locally, nationally and internationally to lead to outcomes by 2030. Other CSR initiative include developing Reconciliation Action Plans (RAPs) with the Indigenous community.
A number of corporates have the desire to help causes, however don’t have the means to communicate their involvement in 3rd party channels. Not all corporates are succeeding in CSR, and need help or a push. Those that are, can have filmed segments produced for World Made Good that helps tell the story of the cause and their involvement. In turn, the causes through charitable partnership with Know My Life and World Made Good are able to have their programs reach a wider audience.